About
I design products people finish using
Three years, 150+ interfaces, a dozen industries — and the same conviction the whole way through: a design is only good if someone who has never seen it can complete the task without asking a question.
- Based in
- Lahore, Pakistan
- Working in
- PKT (UTC+5)
- Designing since
- 2023
- Primary tool
- Figma
- Languages
- English, Urdu, Punjabi
- Currently
- Senior UI/UX Designer at SakhiSoft
- Based in
- Lahore, Pakistan
- Working in
- PKT (UTC+5)
- Designing since
- 2023
- Primary tool
- Figma
- Languages
- English, Urdu, Punjabi
- Currently
- Senior UI/UX Designer at SakhiSoft
The story
It started with the wrong kind of design
I came into design through graphics — posters, brand work, the visual end of things — while studying Computer Science in Lahore. I was good at making things look right, and for about a year I thought that was the job.
The lesson landed on a project where the client loved every screen and the users could not complete a single task. Nothing was ugly. Everything was wrong. That gap between 'looks finished' and 'works' is where I have spent every year since.
Learning the craft in a real team
At Assort Tech I was the junior in the room, which is the fastest way to learn. I sat with senior designers who asked me why before they ever asked me for another iteration, and with developers who told me plainly when something would take three weeks to build for no user benefit.
That is where I picked up the habits that still define how I work: draw the flow before the screen, design the states nobody asks for, and never present a decision you cannot explain.
Owning the outcome at 724.ONE
Moving to 724.ONE as a Senior UI/UX Designer meant no more handing work upward. I took products from a first conversation to a production handoff, over a hundred of them, and mentored the designers coming up behind me.
It also meant running the research myself: interviews, usability sessions, the uncomfortable ones where you watch five people fail at the step you were proud of. Those sessions changed more roadmaps than any deck I have ever built.
Design inside an engineering team, at SakhiSoft
Today I lead UI/UX at SakhiSoft, working alongside architects and engineers from the first client call rather than being handed a spec afterwards. It is the setup I have wanted for a long time — design in the room when the technical constraints are being decided, instead of designing around them later.
Most of what I ship now is mobile-first product work, plus the dashboards and admin systems the teams behind those products actually run on. The variety is the point: the fundamentals transfer, and every new domain sharpens them.
Career
Where the work has happened
Four teams in three years, each one adding something the last could not teach.
Nov 2025 — Present · Lahore, Pakistan
Senior UI/UX Designer
Design lead across SakhiSoft's client engagements — web platforms, mobile apps and internal tools, working alongside engineering from the first architecture call. A genuinely collaborative team, which shows in how quickly ideas get pressure-tested.
Product designDesign systemsClient deliveryMentoringJun 2024 — Oct 2025 · Lahore, Pakistan
Senior UI/UX Designer
724.ONE (Pvt) Ltd
Owned end-to-end design on 100+ product surfaces, from first concept to production handoff. The most formative stretch of my career so far — live products, real users and the accountability that comes with both.
End-to-end designUX researchUsability testingTeam mentoringJun 2023 — May 2024 · Lahore, Pakistan
Associate UI/UX Designer
Assort Tech (Pvt) Ltd
Worked with senior designers and cross-functional engineering teams on responsive interfaces for mobile and web. This is where the fundamentals were built — user behaviour, product workflows and how real teams actually operate.
WireframingPrototypingResponsive designDesign consistencyNov 2023 — Mar 2024 · Lahore, Pakistan
Graphics & UI/UX Designer
Techorphic
Early design work spanning brand graphics and product interfaces, often for clients who needed both at once. A useful lesson in how visual identity and interface design have to agree with each other.
Visual designInterface designClient work
What I believe
Six things I hold to, project after project
Not a manifesto. Just the positions I have argued for often enough that they are worth writing down.
The user is not you
You know where every button is because you drew it. That knowledge makes you the least qualified person in the room to judge whether it is findable. Testing is how you get around your own expertise.
Structure before style
Colour arguments in week one are a sign the flows have not been agreed. Grey boxes first — they make gaps impossible to hide and they cost nothing to throw away.
Constraints improve work
A tight deadline, a legacy API, a small team — these are not obstacles to the design, they are the shape of the real problem. Designs that ignore them do not get built.
Consistency beats novelty
Users spend most of their time in other products. Meeting the conventions they already know is not lazy design; it is respecting the effort they have already invested in learning.
Design is a team sport
The best work I have shipped came from arguments with engineers and product managers that I lost. Ownership means owning the outcome, not the file.
Finish the job
Handing over a file and disappearing is not delivery. I review staging, file the QA tickets and see the release land — that last ten percent is where quality is usually lost.
Domains
Twelve industries, one set of fundamentals
The variety is deliberate. A fintech confirmation screen and a gym app's in-workout view have almost nothing in common on the surface, and exactly the same underlying question: what does this person need to be sure of, right now?
See the work- Consumer mobile apps
- Marketplaces & two-sided platforms
- Fintech & payments
- Health, fitness & nutrition
- SaaS & analytics dashboards
- Operations & admin tooling
- E-commerce & retail
- Travel & events
- Social & community products
- Media & creator tools
- Education & learning
- AI-assisted products
Beyond the screen
I am based in Lahore, where I grew up and studied. Outside work I collect interfaces — screenshots of clever solutions and, more usefully, of confusing ones, because the failures teach faster.
I read whatever the design community is arguing about that month, and I keep a running list of products I would redesign given a free weekend. Some of them I actually have.
“Currently designing at SakhiSoft, with room for one or two focused engagements a quarter. If the problem is interesting, tell me about it.”
Want the longer version?
Happy to talk through any of this properly — the projects, the process, or whether I am the right designer for what you are building.
madnansakhi@gmail.com