Service
Interviews, competitive teardowns, journey maps and usability testing — run at whatever depth the timeline allows. Even a compressed research week routinely removes a month of building the wrong thing.
Is this you?
If none of these sound like your situation, this is probably not the right service — and I would rather point you somewhere useful than sell you the wrong thing.
What happens
A research plan with specific questions — not 'let's talk to some users'.
5–8 user interviews, recorded and synthesised into themes.
A competitive teardown showing the conventions you must respect and the ones worth breaking.
Journey maps that mark the emotional low points, not just the steps.
Usability testing on a prototype, with sessions you are welcome to watch live.
Findings written as a prioritised list of changes, each with an expected impact and an effort estimate.
Editable source files you own outright, plus the documentation that makes them usable by someone who was not in the room.
1–3 weeks
That range assumes feedback comes back within two working days. Review latency is the single biggest cause of slipped design timelines — more than scope, more than complexity.
Get a fixed quoteProof
Property search without the noise
A property marketplace connecting buyers, renters and agents. I designed the search, listing and enquiry experience for buyers, plus the listing-management side agents work in every day.
Energy operations, made legible
An operations platform for energy asset monitoring. I designed the dashboard, alerting and reporting experience used by control-room teams — dense information without the wall-of-numbers effect.
Point, scan, decide — in three seconds
A barcode and label scanner that tells people whether a product fits their diet. I designed the scan-to-answer loop, the confidence and correction states, and the onboarding that teaches the app's limits honestly.
Tell me where the product is today and what is going wrong. You will get a straight answer on scope, timeline and price.
madnansakhi@gmail.com