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All work
E-Commerce & Marketplace

New Vegetable

Fresh groceries, honest substitutions

A fresh grocery delivery app. The interesting problem was variable stock and weight-based pricing — I designed substitution, part-fulfilment and price-adjustment flows that keep the customer informed.

Role
Product designer — UX, UI
Category
E-Commerce & Marketplace
Industry
Grocery
Platforms
iOS, Android
Year
2024

The work

What I did, in order

  1. 01

    Designed a substitution preference that is set once and respected every order.

  2. 02

    Made weight-variable pricing legible before checkout, not after the card is charged.

  3. 03

    Designed a repeat-order path, because grocery is the most habitual category there is.

What was delivered

  • Catalogue & basket UX
  • Substitution flows
  • High-fidelity UI

Tools used

Figma

Files were handed over annotated and component-based, with a live walkthrough for the engineering team.

Have a product like New Vegetable?

Tell me what is not working. I will tell you honestly whether design is the right lever and what I would do in the first two weeks.

madnansakhi@gmail.com