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All work
SaaS & Web Apps

Sports Wax Promotion

Running a season, not a spreadsheet

A sports event promotion and management platform. I designed event setup, participant registration and the promotion tools organisers use to fill an event.

Role
Product designer — UX, UI
Category
SaaS & Web Apps
Industry
Sports & Events
Platforms
Web, Mobile Web
Year
2024

The work

What I did, in order

  1. 01

    Designed event setup as a guided sequence with sensible defaults, so a first event takes minutes.

  2. 02

    Built registration to work on a phone at a venue, with poor connectivity assumed.

  3. 03

    Designed a promotion dashboard that shows what is working while there is still time to act.

What was delivered

  • Event setup UX
  • Registration flows
  • Organiser dashboard

Tools used

Figma

Files were handed over annotated and component-based, with a live walkthrough for the engineering team.

Have a product like Sports Wax Promotion?

Tell me what is not working. I will tell you honestly whether design is the right lever and what I would do in the first two weeks.

madnansakhi@gmail.com